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Devil's Backbone Brewery, an Anheuser-Busch High End Craft Beer
Date: February - August 2018
Employer: Okay Yellow
Location: Charlottesville, VA
Role: Account Executive, Client Liaison & Project Manager
Led client relations for 2019 entire packaging rebranding and redesign.
Branding strategy via innovation, consumer engagement, & social media.
The client wanted a brand refresh that incorporated its location - the Shenandoah mountains of Virginia and just off the Appalachian trail - as a central theme, but in a more friendly, open, and relatable design.
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