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Arby's
Date: June 2017 - February 2018
Employer: Fallon
Location: Minneapolis, MN
Role: Account Management
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Work:
Building and managing client relationships
Competitive analysis, brand strategy, social media strategy
Branding strategy via innovation, consumer engagement, & social media
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Sample of a few favorites while working on this team:
Arby's would be selling it's limited-time-only fish sandwiches during the television airing of the 2018 Winter Olympics. So, we really wanted to incorporate a "global" feel with this one and a sense of comraderie. But also, we needed to sell fish sandwiches.
Nailed it.
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